"Laura Belbin is a wife, mother, daughter, sister, friend, auntie - and the woman you avoid eye contact with in the playground."

She runs the blog, "Knee Deep In Life", an unfiltered, laid bare view of her emulating "out-of-this-world, picture-perfect photographs sourced off Google (you know the type: Kim K in a sexy cut-out dress with a champagne bottle resting on her perfectly round bum) but totally imperfectly.

Her online community is made up of like-minded people who want to laugh and celebrate their lumps, bumps and imperfections."

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