- True Ingredients
- Hip Hop
Hip hop collective from London whose debut album, 2008's 'Prepare & Assemble'. was 'released as a pair of sunglasses'.
The sunglasses bore a unique code to enable fans to download the MP3 version of the record.
At the 2011 Lovebox festival, Snoop Dogg headlined the Saturday of the festival wearing yellow True Ingredients 'album' shades.