Initially, proto tribal-rockers The Cult attracted post-punk aficionados and goths, spawning thousands of black-attired worshippers at the altar of singer Ian Astbury and his band's bevy of cracking singles such as "Spiritwalker", "Rain", "She Sells Sanctuary" etc and the albums "Dreamtime" and "Love".
Whilst the latter long-player successfully crossed the band over to Top of the Pops and Radio 1 in the mid-'80s, it was their next album that was to prove pivotal.
Eschewing the gothic apparel and imagery for a more robust American sound, ably provided in part by producer Rick Rubin, "Electric" was, and still is, a blatant rock and metal collection. It was more Black Sabbath (or for later ears, Black Mountain) than black denim, certainly less doomy and a whole lot more rock 'n roll. The album broke the band in the U.S. yet didn't lose many fans over here - if anything, "Electric" convinced most that The Cult were an enigma driven by enjoyment, rather than image.
Issued in 1987, "Electric" provided three chart singles in "Love Removal Machine", "Wild Flower" and the out-and-out motorbikin' rocker, "Lil' Devil". Rubin's heritage certainly showed through having previously produced the likes of Slayer and his own Def Jam roster, including The Beastie Boys and Run DMC.
To celebrate its longevity, The Cult will perform the entire album (and more) on a forthcoming Electric 13 UK tour. Beginning in October, the tour will take in Cardiff, Exeter, Southampton and many more across the country until the Roundhouse in London on 31st October. Yes, Cult fans, they still couldn't resist including a Halloween date.
Tickets are on sale now, priced from £29.50 upwards (depending on venue).