His is a name you might not be familiar with (yet) but young Lewis Watson joins a lengthy queue of strumming wizards currently bothering chart-compilers - think of Jake Bugg, Ben Howard et al and you find yourself casting your mind back a bit further to when Ed Sheeran burst onto the scene.
Unlike the previous fellas, Watson's strength is his sensitive lyrics and thoughtful tunes. A quick listen to "Into the Wild" from his "The Wild EP" and you'll hear similarities to Evan Dando, Stephen Duffy and Joshua Radin, perhaps with a palpable pop bent contained within his heart-felt ditties. He must be doing something right - his last tour sold out pretty darned quickly, a fact that might have driven him to name his next trip out as 'Because the Last One Was So Great'.
As well as two key May shows in the north (at Live at Leeds 2013 on the 4th) and the south (Cambridge on the 5th - sold out) plus a July spot at Truck Festival 2013, Lewis Watson has also been confirmed as support for Benjamin Francis Leftwich on his upcoming tour in May.
After that Watson has set his sights on making June a bit sexier than normal with a lengthy UK tour. The first stop is Swansea on 1st June, followed by Newport, Liverpool, Carlisle and loads more until concluding in Colchester on 21st.
Tickets on sale now, priced from under a tenner. There will no doubt be a London show added at some point but, for now, it's the turn of the rest of the nation to sample Watson's easy-on-the-ear lullabies.