There's a great quote from a reviewer posted on The Joy Formidable's Facebook that kind-of reads, "TJF make more noise than it should be possible for humans to produce". If they are up there with the likes of Husker Du, Red Lorry Yellow Lorry, My Bloody Valentine, Hawkwind, Iron Maiden or arguably, the '60s Blue Cheer, then they are loud.
Friends of mine can vouch for their chosen volume levels (one of whom was lucky enough to tour with them a couple of years ago in Creatures of Love - they can get a bit tasty with the decibels as well) - one saw them in London before their successful 2011 album "The Big Roar" appeared and couldn't hear for two days afterwards. If you've caught them supporting Muse on their recent UK jaunt, you'll get the drift.
But it's not all about the volume with The Joy Formidable - they've got an unsettling ability to knock out a tune in amongst all that feedback-blizzard wizardry and have a Top 40 album to prove it. "Popinjay", "Whirring", "Austere" and new single "Cholla" display an urgency and poignancy that's all too rare with alternative bands at the moment.
So with "Cholla" already whetting the appetites of fans everywhere, The Joy Formidable have a new album in the pipeline. "Wolf's Law" is due for release in the New Year and will be succeeded by a full UK tour. The first show will be in Liverpool on 22nd January 2013, followed by Norwich, Belfast, Dublin, Cardiff and lots more until winding up in London on 8th March.
Tickets go on sale from 9am on Friday 9th November, priced from £12.50 upwards.