After all the hype, excitement and discounted tickets, we are sad to tell you that the much-anticipated PWL Hit Factory Live concert has now been officially rained off and cancelled. Our dismal wet weather, combined with huge footfall during last weekend's Wireless Festival, was too much for the parks' team to rescue the event from the potential mud-bath. Pop stalwart Pete Waterman was told this morning that the site was 'unfit'.

The official statement from the organizers reads: "Following the severe and unprecedented weather conditions across the country the site was declared unfit this morning to host the concert. The decision was made following full consultation with all of the relevant authorities and the safety advisory group.

"The safety of our customers, performers and production crew is of utmost importance and the decision was made unanimously. The potential risk to staff and music fans was too great for the event to go ahead. Ticket purchases made through Ticketmaster and See Tickets will be automatically refunded. For purchases made through all other vendors, please contact your point of purchase."

We will of course let you know if the organizers reschedule the event in the future.