Endearing yourself to the 'Great British Public' can be a tricky business, especially if you've started your musical career on X-Factor. Never mind the current austerity measures dividing the nation, the TV 'talent' show has pretty much caused a verbal civil war between those who watch and those that don't.
For those that do glue themselves to the sofa for the ultimate car-crash panorama of wailing hopefuls and warbling failures, you've probably been divided amongst yourselves over Cher Lloyd. Can she really sing? Can she actually rap? It doesn't seem to matter - she's already hit golden paydirt with her debut-single, "Swagger Jagger", a curious hybrid of girly pop and lads hooligan-rave which became the yoof anthem of the summer (well, if you were sat on the top deck of a London bus at school's chucking-out-time). If you're not one of the (cough) 18 million You Tube viewers, then you are clearly resilient or over 17 - or both. She can certainly 'swagger'.
This month, after the release of the successful second single "With Ur Love" (featuring rapper Mike Posner) clipped the Top 5, she issued her aptly-titled debut-album "Sticks 'n' Stones" which features both singles, plus collaborations with Busta Rhymes ("Grow Up") and Ghetts ("Dub on the Track"). The latter track utilises some pretty tough dubstep beats, which might spell the death of the genre to some, but in a weird way it's probably the most obvious track on the album. "Sticks 'n' Stones" hit #4, a perfectly respectable first week's sales, methinks.
Whatever your opinion - is she 'butters', 'sick' or 'hot' (to quote a few of her You Tube users), Cher Lloyd is here to stay for a little while yet and as proof, she's announced a full UK tour for 2012. The first show kicks off in Folkestone on Thursday 29th March, followed by Norwich, Leeds, Glasgow and several more until Nottingham on 12th April.
We will have tickets for the "The Sticks and Stones Tour" from 8am on Friday 25th November - yes, that's a nice early start for lots of you! Prices are reasonable at £15.50 (£17 for London's IndigO2 show on 8th April) so why not Cher the love? [ouch! - Ed].