There are many artists who can attest to the persuasive powers of an Apple advertising campaign, not least CSS and our own Ting Tings, but few have felt it as starkly as Canadian singer-songwriter Leslie Feist, better known simply as Feist.
Not that her career wasn't ticking along very nicely thank you. Feist's solo debut record was the 1999 album 'Monarch (Lay Your Jewelled Head Down)' which proved to be little more than a platform for the subsequent success of her next two LPs which together amassed global sales of around 2.5 million copies.
Nonetheless, the impact of her iPod moment cannot be understated. Her third record, 'The Reminder', was selling around 6,000 copies and standout single '1234' around a modest 2,000 downloads a week when '1234' was used in an iPod Nano commercial. Post-iPod, the album sales jumped up the Billboard chart and the single hit the US top ten.
It won a Juno Award for Single of the Year and Time magazine named it their second best single of 2007. In the UK, '1234' beat its original chart position, an inglorious No 108, by an impressive 100 places thanks to Steve Jobs' meddling.
But Feist's mesmeric folk-pop is too good to fade with the Nano campaign and her fourth record, 'Metals' released last month, has fared just as well as 'The Reminder', hitting the UK Top 30 and No 2 in Canada, and making the Top Ten in the US (her first album to do so).
Feist is bringing the new material back the UK in the spring, following a one-off show at the London Palladium last month.
She kicks off the short UK tour at the Royal Albert Hall in London on Sunday 25th March, followed by the Manchester Apollo on the 26th and finally Glasgow's Royal Concert Hall on Tuesday 27th March 2012.
We will have tickets when they go on sale at 9AM on Friday 11th November, priced from around £20 for all venues.