Much is said and written about the annual merry-go-round of Next Big Thing gongs and nods, what with the BBC's 'Sound of ', the Critic's Choice at the BRITS and so on. Adele, Little Boots and Ellie Goulding have all topped the annual BBC poll. Jessie J came out on top in 2011 and New Zealand electro-poppers The Naked and Famous also made the list.
The Naked and Famous had already topped the charts in their native New Zealand - straight in at No 1 in fact - with 'Young Blood' in 2010 and had also released their first studio album, 'Passive Me, Aggressive You', in September 2010. 'Young Blood' was the first debut single to go straight in at No 1 in New Zealand in 16 years and the first by any Kiwi artist to do so in three years.
Formed in 2008 and named after a Tricky song lyric, The Naked and Famous sound is the sound of summer, of tanned shoulders and sunglasses after dark. Young Blood - and much of Passive Me, Aggressive You - glistens with electronic hooks, harmonies and echoes.
The Naked and Famous may not have bettered Jessie J in the BBC poll but the sound of summer 2011 is theirs for the taking.
And it's no secret. Tomorrow's show at Camden Barfly is sold out and this weekend's performances at the Dot-to-Dot festival in Bristol and Nottingham are sure to make a big impact.
In addition, The Naked and Famous will be playing eight UK dates in the autumn, starting in Bristol on 9th November and ending at the Waterfront in Norwich on the 21st.
Tickets go on sale on Friday 27th May at 9AM, priced at £14 (£16.50 for London).