He's successfully brought cooking to the masses (especially us blokes), opened several globally recognized restaurants and tried to educate schools about the rubbish food being served to kids at lunchtime.

As well as presenting numerous TV shows demonstrating the fine art of 'piling it on a plate - bosh!', 'zingin' it with some lime and chilli' and 'giving it a good old bash' (I think it's a cooking reference), Jamie Oliver is passionate about giving people in life a chance, hence founding the 'Fifteen' restaurants and employing youngsters from disadvantaged backgrounds. In order to carry on the good work, a new festival has been created to raise much-needed funds for youth projects with all profits set to go to The Princes Trust and The Jamie Oliver Foundation.

The Big Feastival is one big village fete, held on Clapham Common for one big weekend from 1st till 3rd July - and what a feast it's going to be. Some of the UK's most influential chefs will be showing off their culinary skills in The Big Kitchen, younger kids can get arty and crafty in The Little Dudes Den, pick up growing tips in the The Kitchen Garden and pick up some cracking nosh at the Artisan Food Market.

There will also be several pop-up restaurants featuring pretty much most of the cheffy-regulars you see on Saturday Kitchen - spice-meisters, Atul Kochhar and Cyrus & Pervin Todiwala will bring their classic take on Indian/ Asian cuisine, plus Oliver's own Fifteen and Barbecoa and Thomasina Mier's central-American Wahaca, plus loads more.

And what about the music, I hear you cry? Friday will welcome a laid-back soul and urban vibe with Soul II Soul, Norman Jay and Roots Manuva on the bill, while Saturday and Sunday veer towards indie and rock with The Charlatans, Mystery Jets, Athlete and Guillemots included in the mix.

Early-bird tickets are still available for £35 per day (for a limited period), but you can also purchase admission and food packages, starting at £65 (entitles you to 3 meals) right up to fancy VIP tickets for £125 or family bundles for £175. Pukka!!