The science museum is going on tour. This is not a drill.
From the end of this month, the Science Museum will pull off the impressive and technically demanding trick of going on the road. With interest in popular science on the rise again and with those openly admitting to being a geek now lifting their pasty heads into the mainstream, no longer are science nerds the butt of playground jokes. In fact, a glance across the nation's media would suggest geeks are held in very high regard.
Thanks to the Apple 'geniuses', the increasing reach of the internet and entertainers like Professor Brian Cox, science is cool once more. And deservedly so. Blessed are the geeks, for they shall inherit the earth. Praise be.
To sate this unrelenting appetite for technology and science, for the first time the Science Museum is taking some of its most exciting exhibits, ideas and media experiences on the road.
The tour begins on 29th January at the West Yorkshire Playhouse, Leeds, touring to 44 venues in total across the UK until 22nd April 2011, with further dates to be announced.
The spectacular will feature dynamically-staged interactive sets with pyrotechnics and digital projections. The action is interspersed with webcam footage from inside the Science Museum as well as exclusive footage of some of the nation's scientific treasures stored at Wroughton in Wiltshire and Blythe House in Kensington.
Delivering 'fast, furious and frenetically fun family entertainment', the show promises to take children and adults on an 'exploratory theatrical science adventure.' It sounds ace.
It even supports the Key Stage 2 Science curriculum, and you can't say that about Michael McIntyre.
Tickets are on sale now, priced at around £12.50.