With the paint barely dry on this year's T in the Park, the whip-round to pay next year's headliners has already begun.
No sooner have the likes of Muse, Kasabian, Jay-Z, Eminem, Faithless and The Prodigy made it back home, presumably with sunburned arms and preparing to tackle the big festival wash, than Balado in Kinross-shire is readying itself for TITP 2011.
In case you missed it, this year that illustrious line-up was joined by the Stereophonics, Madness, Biffy Clyro, Mumford and Sons, Editors and new music's all-conquering triumvirate of Jamie T, Florence and the Machine and Dizzee Rascal. Oh, and the Proclaimers.
So if you want to join 85,000 music fans at Scotland's leading festival, then you need to be here this Thursday at 9AM prompt and get your PC's refresh key primed. Of course, if you're using a Mac it'll just, like, work, like, first time, yuh.
Another huge benefit of attending is that you'll definitely escape the erstwhile perfectly serviceable Edith Bowman proclaiming every performance to be 'BRILLIANT' and 'AM-AAAZING', thus dramatically handicapping the BBC's otherwise excellent coverage. Now that really would be brilliant.
Tickets will sell out very quickly, so do not hang about. Seriously - VERY QUICKLY. You probably shouldn't go to bed Wednesday night, just in case you miss it.
Earlybird tickets for the 2011 event will be on sale to the general public at 2010 prices from 9AM (£190 for the whole shebang - Thurs to Sunday - with camping, £180 for Friday - Sunday with camping, £170 without camping) Thursday 15 July. Day tickets are not yet on sale. Set your alarm.