New Prince album 20TEN to be given away in the UK with copies of Daily Mirror/ Daily Record, July 2010

Posted: 1st July 2010

Prince is to give away his latest album (again) with a copy of a weekend newspaper - this time of the left-wing, rather than right-wing variety, so readers from South East London and the North of England will probably buy the papers with no qualms, with the Chelsea set probably choosing to take just the disk "thank you very much, newsagent".

The 2000s have been good for Prince fans with the funky prince of purple-ness returning to form with the rather nice 'Musicology' in 2004, followed in 2007 by the not-bad-at-all 'Planet Earth', which was given away with copies of the Mail on Sunday. OK, so '3121' fell slightly short of the mark, but nobody's perfect, not even Victor, oops, I mean squiggle [it's safe to call him 'Prince' again - Ed].

20TEN sees the welcome return of JB's horn player Maceo Parker, joined by guest singers Shelby J, Liv Warfield and Elisa Dease, with the UK public being able to get their hands on a copy of the nine-track self-produced album from Saturday 10th July via the Daily Record (Scotland) and Daily Mirror (elsewhere).

Other good news is that the little dynamo is touring Europe, but unfortunately not in the UK, which is a real shame. Still, I'm not going to complain, given that he blessed us with 21 shows at the O2 Arena in 2007 - and pretty damn fine they were too.

Prince heads to Denmark for the Roskilde Festival on 4th July, heading on to Berlin (5th), Arras in France (9th), Belgium (10th), Geneva (12th), Vienna (13th), Portugal (18th) and finally back to France with a date in Nice on 25th July.

Daniel O'Connell