For a decade now, Butlins in Skegness has been playing against type with its increasingly successful indoor winter music festival, the Big Reunion.
Once again, as the days begin to shorten, it will be out with the ice creams and kiss-me-quick hats and in with dance floors, top DJ talent and swaggering rock stars.
Taking place across five stages over two consecutive weekends in November, the 10th Big Reunion festival offers a heady blend of dance and DJ talent with a dash of indie, all served up indoors, away from the unforgiving winter winds of England's east coast.
Headliners include indie rockers The Courteeners and The Twang (both Saturday 20th & 27th), DJ royalty Judge Jules and Tim Westwood (both Friday 19th and 26th), plus Tinchy Stryder (Friday 19th), Tinie Tempah (Friday 19th & 26th) and XFM Remix legend Eddy Temple-Morris (Saturday 20th & 27th).
In addition, there's DJ sets from Pendulum, Reverend Sound System and Mary Anne Hobbs and many more.
19th - 21st November: Tinie Tempah, Wiley, Eddie Halliwell, Judge Jules, Tinchy Stryder, Westwood, Mary Anne Hobbs, Micky Slim, The Courteeners, The Twang, Reverend Sound System, Sound of Guns, Pendulum (DJ set), Chase & Status (DJ set), Andy Norman, EZ & Kofi B.
26th - 28th November: Tinie Tempah, Wiley, Judge Jules, Simon Patterson, Chipmunk, Westwood, DJ Zinc, Scratch Perverts, Juan Kidd, The Courteeners, The Twang, Reverend Sound System, Sound of Guns, Pendulum (DJ set), Chase & Status (DJ set), John Jones, EZ & Kofi B.
Tickets are £159 per person which includes two nights room only accommodation. Entry to all main arenas and the entire site and facilities is included within the ticket price. A VIP upgrade to help jump queues and access to VIP areas is available for a £30 additional charge.
Tickets are on sale now.